Tricentis was looking for groundbreaking growth and market leadership.
Tricentis
Tricentis Overview
What they needed
Tricentis’ goals were:
- Expansion into US market
- Transition into an enterprise sales motion
- Expand engagement to C-Level executives in sale cycle
- Decrease Customer Acquisition Costs
- Speed up motion on partnerships
What We Do
Growth Acceleration Plan
Worked closely with Tricentis’ leadership to formulate a robust growth plan
Growth Advisory Board
Created and managed a Growth Board comprising of experienced industry experts and key stakeholders
New Market Expansion
Identified untapped opportunities through TAM analysis to determine ideal customer profile. Refined GTM strategy and optimized marketing efforts, resulting in 50% increase in the sales pipeline
The Results
Rapid Growth
- ARR growth from $43 million to $500 million
- Influence and initiate 50% of Tricentis’ enterprise opportunities
- Pivotal partnership with SAP which today contributes to 53% of Tricentis’ overall revenue
- Growth Advisory Board increased market reach, created sales opportunities and impacted M&A
- Landed initial flagship customers in the US such as Pfizer, Dell, and AT&T. They now have over 60% of the Fortune 500 companies as customers
- In November of 2024, private equity firm CTCR invested $1.33 billion into Tricentis, valuating the company at $4.5 billion